At first, WhatsApp users primarily used the app to talk to family and friends. It remains a convenient way to communicate with people around the world regardless of their phone provider. The main focus of a social media mobile app is to render a shared environment where the content can be easily accessed and shared, and conversations can take place. If you provide a strong visual design, it might make it harder for the users to pay attention to the main functionality. Hence, better prefer a simple yet interactive interface. The colors selected should be calm and supportive, with all the interface options placed well and complementing the prime purpose of the app. In July 2023, there was a big buzz as Meta unveiled its exciting new social media platform, Threads. Since its launch, Threads has experienced unprecedented growth, becoming the fastest-growing platform in the history of social media, boasting over 100 million accounts one week after launch.
