Having a well defined and planned product development strategy is key for giving your product/service a huge advantage over your competition. Knowing where your product/service stands, as well as the steps you must take to up its game, can make all the difference between your business success and utter failure. As with all forms of consumer research, new product development research may not always give you the answers you expected, but itrsquoll always shed new light on your product or service offering and what potential customers want from you. Systematic new product development focuses on creating a process that allows for the collection, review, and evaluation of new product ideas. The new product development process can help with marketing strategies for your product. It is a natural course of action once your concept has been designed and tested. You can turn this into a marketing strategy with the intel you collected in the development phase. This process is then simplified and
