But, what is content marketing? The definition is rather broad, and means the publication and distribution of content across all platforms. So, whereas content strategy is the high-level plan, content marketing is how you get it in front of your audience. Here are just a handful of content marketing examples to consider for your strategy. Simon Moriarty, director of trends, EMEA, at Mintel, said that beauty and cosmetic brands were well placed to help people accentuate and flatter their unique features and encourage them to move away from traditional beauty standards and expectations. Local brands like Herborist and Pechoin have been gaining ground and sharing the ranks with large international players. These skincare brands have tapped into the lucrative market by leveraging their strong cultural advantage regarding TCM to secure confidence from beauty afficionados. Additionally, they have cultivated a good reputation through positive word-of-mouth reviews, endorsements from dermato
